One thing of note is that Snapchat chose to roll out their brand new web player for The Oscars, instead of the South Beach Wine & Food Festival Presented By Amstel Light, which was the nation’s other big event this weekend. As you can see from the still below their web player is obviously in portrait mode, something that almost seems out of place in today’s Internet: Something of note here is that Snapchat’s long been a huge advocate of shooting all video in portrait mode, ignoring the favorable landscape mode that works much better on desktop. You can see Snapchat’s first ever web story by clicking here. It is safe to assume though that this functionality will be getting rolled out for a lot more events going forward, and I expect to see it available for individual Snap Stories within the next few months (that’s my hunch). The app currently has 166 million users globally.As of right now the web player is only being used for Snapchat’s story from The Oscars, which is basically a feed of reporters that were on the red carpet last night. Snapchat is expected to overtake Facebook for the first time in the US as the user growth of the latter is set to slow among teenagers and adults, a report by market research firm eMarketer said recently. Similar to social media giant Facebook's "timeline", this feature is public for all friends on the platform.
"Stories" allows the user to string together pictures and videos taken throughout the day. the parent company of Snapchat has hired Rahul Chopra - the former Senior Vice-President and Global Head of Video at News Corp and also the CEO of social data agency Storyful to lead the project. The company is also likely to makes it easier to share videos on other platforms through a web player that prompts people to sign up and download the app, the report added.
"Snapchat is developing a new product called 'Stories Everywhere' with a goal of making 'Stories' available outside the app for the first time and kick-starting the app's stagnant user growth," technology website Cheddar reported late Wednesday. San Francisco: Popular photo-sharing platform Snapchat is working on extending the reach of its "Stories" feature on the web as it also continues to test a major redesign of its Android and iOS apps, reports say.
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